Seven Ten Distillery T-Shirt
Seven Ten Distillery, Burlington, North Carolina's first legally licensed distillery, needed a custom T-shirt design to sell alongside its existing merchandise.
The client provided creative freedom, allowing me to develop an illustration that reflected the distillery's personality while remaining consistent with its established branding.
I wanted the design to feature something meaningful to the business rather than relying on a traditional logo-based merchandise layout.
I chose to highlight "Fancy," the distillery's still used in producing its spirits, making it the central visual element of the design.
Because Seven Ten's existing labels and branding feature a hand-drawn aesthetic, I carried that illustration style into the apparel design to maintain visual consistency.
I developed complementary front and back graphics, incorporating the still alongside additional company information to create a design that felt connected to the brand.
I worked with Seven Ten Distillery to create a merchandise design that complemented its existing product line.
With creative freedom over the direction, I was responsible for developing the concept, selecting the featured visual elements, and designing both sides of the shirt.
My focus was on creating artwork that felt authentic to the distillery while giving customers something distinctive to wear.
The completed T-shirt design was produced and sold at Seven Ten Distillery alongside its existing merchandise.
According to the project's reported sales results, the design became the distillery's best-selling T-shirt, outperforming the other apparel options available.
The project demonstrates how brand-consistent illustration and thoughtful merchandise design can translate into a product with measurable commercial success.
