Alora Branding
Alora has seen many different variations. I feel like making my own brand has been the hardest project. It is always evolving, always moving and keeps getting better and better.
The original logo was very similar to the one pictured here, but the type was a different font. I ended up making this very rounded custom font that I fell in love with.
The secondary logo is great to use for social media, and other smaller or round uses. this brand mark uses the same aperture camera lens design, but in a different way. It still carries the brand and looks cohesive, but is a different shape and setup.
Alora's brand gives a very genuine and authentic vibe, while also being sophisticated, put together and fun. I think it gives the perfect vision I was looking for and I think it works well for a marketing, media and design brand.
