OT Sports Social Media
As the Social Media & Brand Coordinator for OT Sports, I manage the company's social media presence, developing content that showcases its custom sports apparel, licensed products, and partnerships.
The goal is to create engaging, brand-consistent content that highlights OT Sports' products while reaching teams, retailers, and sports fans across multiple platforms.
I approach the content with a balance of product visibility, brand consistency, and audience engagement. Rather than relying on a single graphic style, I adapt the visual direction to suit different teams, leagues, products, and campaigns while maintaining a recognizable OT Sports presence.
My work includes static graphics, short-form videos, product photography, and promotional content. I use typography, composition, motion, and platform-specific formatting to make information easy to understand and visually engaging.
I also review content performance to identify which creative approaches resonate with the audience and use those insights to guide future posts.
I work with internal team members to coordinate product information, identify promotional opportunities, and confirm which merchandise can be featured publicly.
I manage the creative process from content planning and concept development through photography, graphic design, video editing, copywriting, scheduling, and performance analysis.
The role requires balancing daily content production with larger marketing initiatives while maintaining brand accuracy across licensed products and partnerships.
My work supports OT Sports' ongoing presence across its social media channels through a combination of product-focused content, promotional campaigns, and short-form video.
Since taking over the company's social media responsibilities in March 2026, I've contributed to increased content activity and audience visibility, including individual posts and videos reaching audiences beyond the company's existing followers.
I continue to use platform analytics to evaluate reach, engagement, and content performance, refining the creative strategy as new campaigns are developed.
