OT Sports Collegiate Catalog
Developed a comprehensive collegiate apparel catalog for OT Sports, showcasing customizable collegiate apparel and officially licensed co-branded collections. Created as a marketing and sales resource, the catalog brings together athletic apparel, lifestyle products, and recognizable entertainment brands in a cohesive, visually engaging publication.
With no budget allocated for models, physical apparel samples, or professional photography, I developed an alternative approach to product presentation using AI-generated lifestyle imagery and custom apparel visualizations.
I focused on creating a consistent visual style across the catalog, combining realistic product mockups, lifestyle imagery, and structured editorial layouts. Typography, spacing, and visual hierarchy were carefully considered to keep the merchandise as the primary focus while maintaining a polished, professional appearance.
I independently managed the catalog's creative development and production from concept through completion.
My responsibilities included art direction, AI-assisted lifestyle image generation, apparel design and visualization, 3D mockup creation, image editing, editorial layout, typography, and final file preparation.
Working within OT Sports' established brand and product requirements, I developed a cohesive visual system that brought multiple apparel categories and licensed collections together into one publication.
Delivered a complete collegiate apparel catalog designed to support OT Sports' marketing and sales efforts. By incorporating AI-assisted imagery and custom product visualizations, I was able to create a lifestyle-focused presentation without the cost or production requirements of a traditional photoshoot.
The finished catalog demonstrates my ability to manage a complex, multi-page design project independently, adapt to budget limitations, and combine emerging creative tools with traditional design techniques.
