OT Sports Hockey Catalog
OT Sports needed an updated hockey catalog to accommodate its expanding apparel selection and improve the presentation of its products.
As my first catalog project for the company, the objective was to refresh an existing layout, incorporate new merchandise, and create a more organized resource for customers and sales representatives.
The original catalog contained a large amount of product information, but the layout needed improvements in readability and visual flow.
I focused on establishing a clearer visual hierarchy, improving spacing, and organizing product imagery to make the catalog easier to navigate.
Because OT Sports produces co-branded jerseys and apparel across more than 40 licensed brands, product photography remained a central part of the design. My approach was to give the imagery room to stand out while keeping supporting information organized and consistent.
For the digital version, I incorporated an interactive table of contents so readers could navigate directly to individual sections without scrolling through the entire document.
Working within OT Sports' existing brand direction, I was responsible for updating the catalog layout, incorporating new apparel, and preparing the finished materials for print and digital distribution.
The project required managing a large volume of product imagery and information while maintaining consistency across more than 55 pages.
The completed catalog was produced in two formats: a printed version for trade shows and an expanded interactive PDF for digital distribution.
Printed copies were used at industry events, while sales representatives could share the digital version directly with prospective and existing customers.
The finished catalog provided OT Sports with a more organized and accessible way to present its hockey apparel and licensed merchandise.
