OT Sports Baseball Catalog
OT Sports needed an updated baseball catalog to reflect its growing product selection and provide customers with accurate, accessible product information. The project involved refreshing an existing catalog, incorporating new apparel, updating photography and product details, and creating a more comprehensive resource for customers and sales representatives.
With more than 80 pages of products and information, organization and readability were essential. I focused on maintaining a consistent layout, clear visual hierarchy, and cohesive product presentation throughout the catalog.
To improve the digital experience, I incorporated interactive navigation, including a clickable table of contents and linked contact information. These features made the catalog easier to navigate while keeping it functional for both digital viewing and print.
Working with OT Sports, I was responsible for updating the catalog's layout, product photography, terms and conditions, and written content. As the company's apparel selection expanded, I incorporated new products and developed descriptions to communicate their features and benefits.
The project required balancing a large amount of detailed product information with a clean, consistent design while maintaining the company's established branding.
The completed 80+ page catalog was delivered in both print and interactive digital formats. The digital version included clickable page navigation and direct links to sales representatives' phone numbers and email addresses.
The catalog became a resource for presenting OT Sports' expanding product line, supporting customer communication and helping sales representatives share product information more efficiently.
