KettleBelle Social Media
KettleBelle, a fitness-focused brand, needed support developing a more consistent and engaging social media presence.
The project focused on creating content that reflected the brand's personality, communicated its offerings, and encouraged interaction with its target audience.
I developed social media content around the brand's existing visual identity, using its recognizable teal color palette, clean typography, and fitness-focused imagery.
My approach balanced educational, promotional, and community-oriented content to keep the feed visually consistent without making every post feel repetitive.
I considered how individual graphics would appear both independently and as part of the overall Instagram feed, using layout consistency and clear messaging to create a cohesive experience.
I worked with the brand's founder to understand the business, its audience, and its goals for social media.
My responsibilities included content planning, graphic design, caption development, scheduling, and reviewing account performance. I also used analytics to evaluate content effectiveness and identify opportunities to improve engagement.
The project involved adapting creative decisions based on the brand's needs and the performance of previously published content.
The project produced a collection of branded social media graphics and a more structured approach to content planning.
I also developed performance reports to communicate account activity, audience response, and opportunities for future improvements.
Together, these deliverables provided the brand with a more consistent visual presence and a clearer understanding of how its content was performing.
